Why and What of Stall Design for Exhibition

Exhibitions are the best platform offline to come across potential clients, associates, business houses, and collaborations. So, exhibitions are always blessings for companies; and every company wants to be a part of exhibition for the necessary exposure. In today’s context online is turning out to be the most valuable market, but still hopes are not lost for offline markets. As, there are certain industries, sectors, and products or services that will need offline support for credibility amid users.

So, exhibition significance should not be underestimated, and business houses must participate. The next important requirement for such platform is a booth or stall. The stall serves as your den to showcase the products, services or information with visitors. The problem is not participating in an exhibition or clients; it’s in regards to stall designing.

Why Stall Design for Exhibition plays an important role?

 

1. You will not be participating alone in an exhibition or event or trade fair
2. There will be present all your competitors and the atmosphere is all like a cold war era
3. Everybody will try to lure potential clients to their stalls
4. So, here one needs to think out of box to not only attract customers, users, visitors but also boost sales and revenue
5. The out of box idea is simply to seamlessly create the best exhibition booth
6. The stall with right mix of design, structure, creative ideation, positive colors, eye catching fonts or movements and appealing visual graphics can make any visitor attracted to your booth
7. One must remember it’s design that holds the eye and gives the first impression to h0uman to go further

So, never ignore the effort to develop the best stall or booth. What can one achieve with an exhibition booth?

1. It serves as an important marketing platform
2. Advertising brand message is easy to your potential group
3. It’s like your public relation building branch away from your corporate floor or operation floor
4. So, connect with more people at one stage and give them one point to interact with your brand

I am sure everybody will now value the stalls or booths for exhibition or trade fair shows. There are different types of exhibition stands like ‘pop up stand, banner stand, modular stand, literature stand, and pole stand; they are further boost with transportable or moveable features.

Some points about ‘Exhibition Stalls’:

1. Pop up stand: These are the most easy to transport and fix exhibition stands. They are small in size and are affordable in price.
2. Customized Stall: They are developed as per client’s need, space available, and theme. They are costly, vibrant in looks, and big in size. They cannot be transported from one place to another as they are inflexible.
3. Exhibition truss: They are the best value for money exhibition booth or stand. They gave revolutionary idea about instant fittings, fast installations, easy set up features, and flexible while dismantling
4. Banner Stands: The less expensive exhibition platform and can be even carried in a bag. It’s most used exhibition stands as it’s flexible, can fit in any space, and used for number of times.

What the message must be kept in mind to be conveyed to visitors while stall designing for exhibition?

1. Message about the brand through design and theme
2. Theme must co-relate the exhibition central theme (so you look more professional)
3. It should reflect professionalism from creativity put on to stall designing by designers
4. Visitors should be kept in mind and stall designers must design as per their perspective
5. Clear texts, graphics, and content must be rational as well as appealing

The best stall for exhibition is all about a balance between artistic self disciplines, right angles of structure, rational design, and appealing presentation.